This weekend I finished reading one of the best books on positioning, a book by April Dunford called Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford. As a content marketing manager in the...
Digital content marketing strategy examples Every morning I wake up, wash my face, brush my teeth, exercise, and then check my email. Usually, I scroll through to see if I see anything interesting or worth clicking. One morning I saw an email from...
Helping real people learn to trade in real life YouCanTrade is an online educational platform dedicated to helping anyone learn how to trade. Problem The company had gone through several lackluster website redesigns, but still was not seeing...
If you’ve launched your business and not getting the engagement and sales that you’re looking for or you’re considering launching your business you need to have a brand messaging strategy. What is Brand Messaging? Brand messaging is so important...
Have you ever used Bath & Body Works products? I know I have. From the days of sweet pea to warm vanilla sugar. They have a wide collection of fragrances, and these days I am really into their scented candles. The thing is I don’t really...
America is a country built on immigration. From the first European settlers who landed on Plymouth Rock in 1620 to the undocumented South American migrants who make the treacherous journey to reach American soil. Immigration has been a central part...