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entrepreneur challenges

Entrepreneur Challenges: What I’m Struggling With as a Small Business Owner

Yesterday I published a blog post about entrepreneur burnout and shared an update on my own journey. It felt great to hit publish—no overthinking, no self-doubt. Just putting my experiences out there to hopefully help someone else and reflect on where I am in both business and life.

As I reflect on the entrepreneur challenges I’ve been facing lately, I realize many others are experiencing the same struggles—but no one’s really talking about it.

We don’t often see the incredible amount of mental grit and perseverance it takes to start, manage, and grow a small business. What we usually see on social media is the highlight reel: the viral moments, flashy purchases, big milestones, and how “easy” success seems for others.

We see joy, celebration, and love for the work. But we rarely see the real, raw entrepreneur challenges behind the scenes.

Even as I try to connect with other entrepreneurs online, it’s rare for people to open up. The standard response is always, “Things are going great!” But often, that’s far from the truth.

When we don’t talk about these challenges, we suffer in silence. We isolate ourselves. We keep pushing through burnout, convinced we’re the only ones struggling.

It’s time to change that. So here are the top entrepreneur challenges I’m facing right now in my business. I hope by sharing these, you feel less alone—and maybe even supported.

1. Building a Team

This is one of the biggest entrepreneur challenges I’ve faced. Running a service-based business means I can’t do it alone. I need a team to help deliver a high-quality experience. But finding the right people has been incredibly difficult.

I need hosts who are reliable, outgoing, love kids, and can work in a fast-paced environment. That combination is rare. And when I see other entrepreneurs gushing about their team, I wonder: Why is this so hard for me?

2. Hiring and Training

Hiring is hard. Training is harder.

Even when someone books an interview, many don’t show up. It’s baffling. And when they do show, I can usually tell pretty quickly if they’re truly interested.

The real challenge? Investing time and energy into training someone who quits—or checks out—after just one event. This is one of the most exhausting entrepreneur challenges I’ve dealt with.

3. Reliability and Trust

Even with a team in place, another challenge kicks in: trust.

People show up late. Call out last-minute. Make careless mistakes. I’ve had drivers damage the bus and show no accountability. Equipment has gone missing and no one owns up to it.

It’s hard to delegate when you don’t feel you can trust your team.

4. Delegating

As your business grows, you know you can’t do it all. But if you don’t have a reliable team, how do you delegate?

It’s frustrating to want to step back but feel like you can’t without everything falling apart. Delegating shouldn’t feel like a risk—but sometimes it does.

5. Marketing and Sales

Marketing and sales are the lifeblood of any business—especially mine, where most customers only book once.

Customer acquisition is challenging. I’m still figuring out what’s working, what’s not, and how to make it more consistent. And when sales dip, especially during slow seasons like summer, I can’t help but wonder if my marketing is failing—or if it’s just temporary.

That uncertainty is one of the most stressful entrepreneur challenges I face.

6. Financial Stability

Let’s be honest—this is where entrepreneur challenges hit the hardest.

When you’re not taking a salary and income is inconsistent, it can make you question everything. Yes, the business might be earning—but is it sustainable?

If a business isn’t profitable enough to cover expenses, pay the team, and pay you, it’s not really a business. It’s an expensive, exhausting hobby.

7. Dealing with Difficult Customers

Most customers are great. But some push boundaries, ignore policies, and treat small business owners with little empathy or respect.

When you care deeply about your service and want to avoid bad reviews, it’s easy to bend over backward. But without boundaries, this leads to burnout. Standing firm is one of the harder lessons I’ve had to learn.

8. Self-Doubt

Even with dozens of 5-star reviews, it’s easy to feel like you’re not doing enough.

I doubt my skills. I compare myself to others. I wonder if I’m falling behind. This mindset trap is one of the most toxic entrepreneur challenges—because it stops you from moving forward.

But the truth is: if you don’t believe in your business, no one else will.

9. Trying to Do Everything Myself

One of the most common entrepreneur challenges is trying to do it all.

We convince ourselves it’s cheaper or faster if we do it ourselves. We think no one else can do it “right.” But that mindset keeps us stuck. It burns us out. And it limits our potential.

Scaling requires systems, support, and letting go—even if it’s uncomfortable.

Final Thoughts

These are just some of the entrepreneur challenges I’m navigating behind the scenes.

They’re not glamorous, but they’re real. And I’m learning that talking about them makes the weight lighter—not just for me, but for anyone else going through it too.

If you’re facing these challenges, you’re not alone. Keep going. Keep building. Keep believing. The road isn’t always clear, but you don’t have to walk it in silence.


If you’re a small business owner looking to grow while feeling less alone, here are a few tools I personally use and recommend:

  • Tailor Brands – for handling the essentials like forming your LLC, creating a professional logo, and building a brand you can be proud of without doing it all yourself
  • Virtual Business Address – for separating your business life from personal
  • Fiverr – for hiring freelancers who support your vision
  • Bookeo – to streamline bookings and free up your mental space